Integrating Email Marketing with CRM

Despite the rise in social media, paid traffic and influencer marketing, email marketing still reigns as the most important marketing tool. There are nearly 3 times as many email accounts as there are Facebook & Twitter accounts combined, and the total number of Google, Yahoo! and Bing searches combined equals just 1.1% of all email traffic.

Most people already use an email marketing tool, creating data whilst also managing data (managing email opt-ins/outs), understanding who opened and clicked and increasingly you’ll be managing consent more (with the rise of GDPR). But where a lot of people are missing out is seamlessly integrating their tool with their CRM.

Why choose CRM email marketing integration?

Separate from the email marketing basics (name, email, email statistics), CRM holds rich data sets including pipeline status and purchasing history, all important information to guide email marketing. With the rise of AI and CRM integration for email marketing, businesses can leverage this data more effectively to create personalized, automated campaigns that are powered by artificial intelligence.

For many organisations, managing these systems is a real challenge. Exporting information from a CRM system and website into an email marketing platform, and then pushing it back, can present a real challenge and mean they miss out on enhanced customer intelligence. By integrating CRM system email marketing, you can streamline processes and fully leverage customer intelligence for more effective outreach.

The future of email marketing with CRM

Having access to an integrated, single platform allows businesses to identify new leads, nurture prospects and engage with customers and prospects more effectively. But what exactly is CRM email marketing? Let’s take a look at some of the key features.

Workbooks CRM

With Workbooks CRM for Marketing, you can refresh recurring or series marketing campaigns, track custom URLs, monitor nurturing emails, website visits, customer support records, transaction data and lead/sales process management. To see how Workbooks integrates with tools like MS365 and Gmail, visit our integrations page.

Why it’s essential to combine email marketing with CRM

With the rise of GDPR, enhanced customer intelligence and rising expectations for smart marketing, it has become essential for businesses to seamlessly integrate email marketing with CRM and website data. By doing so, companies can open up the doors for enhanced customer intelligence, spend less time on admin, increase leads and boost marketing ROI.

Looking to get more out of your email marketing? Workbooks CRM for Marketing helps you integrate campaigns, automate workflows, and drive results with ease.