Join Chris Robinson, Managing Director, Boost Evaluation, Dan Roche, Chief Marketing Officer, Workbooks and Penny Lowe, SVP, North America, Workbooks to to discover the results of the Sales & Marketing Opinion Exchange survey. It reveals some surprising statistics around CRM, including:
- Why only 31% of sales and marketing leaders say their CRM software ‘does the job’
- Why so many (62%) feel stuck with their CRM provider
- How to get the best CRM results
About the Opinion Exchange survey
The survey report summarized CRM experiences and opinions from 76 Sales & Marketing leaders in the US and UK. It explored the hopes and fears of those who are considering a change, as well as the top tips of those who have achieved CRM success. It was undertaken in August 2024 by Workbooks, in partnership with the independent evaluation consultants Boost Evaluation.